This is a forward email post.
Coca-Cola, the world's largest beverage company, is suing to crush the world's best recycling program.
When a state government in Australia considered creating a 10-cent refund on recycling plastic bottles, Coca-Cola poured money into a misleading campaign to oppose the plan. Then, when common sense won out and the plan passed, Coke sued the government to stop the program.
Coca-Cola runs similar campaigns all over the world. We can only convince Coke to back off from its ridiculous anti-environmental lobbying by raising a global outcry every time it tries to quietly fight recycling programs at the national or local level.
Tell Coca-Cola to drop this dangerous lawsuit and stop trying to block recycling programs.
When plastics aren't recycled, they often end up in the ocean, where they devastate marine wildlife. Seabirds mistake pieces of colored plastic bottles for food and feed them to their chicks, who can no longer ingest food. Baby seabirds are literally starving to death with full stomachs.
Coca-Cola sells nearly 2 billion bottles every day, and if these bottles aren't recycled, that's a totally unsustainable level of pollution -- there are already Texas-sized islands of unrecycled plastics Pacific. If Coke wants to get serious about sustainability, it needs to start supporting recycling programs, not suing to stop them.
Click here to speak out against Coke's reckless anti-recycling lawsuit.
Coke says it supports recycling, and it even has a whole website to advertise how much it cares. But all over the world, Coca-Cola opposes public programs that encourage people to recycle plastic bottles.
The recycling program Coke is suing over, which is called a "container deposit scheme," or a "bottle bill" in the United States, won't cost Coca-Cola anything. Instead, consumers pay an extra ten cents for each bottle, which they can get back by recycling the used container. Coke claims the program is a tax that hurts its sales, but container deposit programs have been implemented in 44 countries and states, and studies have shown that there's no evidence for Coke's argument. Coca-Cola's crusade against recycling is just knee-jerk anti-environmentalism -- and the consequences are massive.
We know that container deposit programs are the single most effective way to get more people to recycle. In some areas, more than 90 percent of bottles are recycled when it's implemented. The Australian program Coke is suing to stop has already encouraged people to recycle more than 35 million containers since implementation a year ago, doubling previous levels of recycling.
Click here to stand up for the environment and sign our petition to Coke.
Thanks,
Rob, Kaytee, and the Team at SumOfUs.org
Coca-Cola, the world's largest beverage company, is suing to crush the world's best recycling program.
When a state government in Australia considered creating a 10-cent refund on recycling plastic bottles, Coca-Cola poured money into a misleading campaign to oppose the plan. Then, when common sense won out and the plan passed, Coke sued the government to stop the program.
Coca-Cola runs similar campaigns all over the world. We can only convince Coke to back off from its ridiculous anti-environmental lobbying by raising a global outcry every time it tries to quietly fight recycling programs at the national or local level.
Tell Coca-Cola to drop this dangerous lawsuit and stop trying to block recycling programs.
When plastics aren't recycled, they often end up in the ocean, where they devastate marine wildlife. Seabirds mistake pieces of colored plastic bottles for food and feed them to their chicks, who can no longer ingest food. Baby seabirds are literally starving to death with full stomachs.
Coca-Cola sells nearly 2 billion bottles every day, and if these bottles aren't recycled, that's a totally unsustainable level of pollution -- there are already Texas-sized islands of unrecycled plastics Pacific. If Coke wants to get serious about sustainability, it needs to start supporting recycling programs, not suing to stop them.
Click here to speak out against Coke's reckless anti-recycling lawsuit.
Coke says it supports recycling, and it even has a whole website to advertise how much it cares. But all over the world, Coca-Cola opposes public programs that encourage people to recycle plastic bottles.
The recycling program Coke is suing over, which is called a "container deposit scheme," or a "bottle bill" in the United States, won't cost Coca-Cola anything. Instead, consumers pay an extra ten cents for each bottle, which they can get back by recycling the used container. Coke claims the program is a tax that hurts its sales, but container deposit programs have been implemented in 44 countries and states, and studies have shown that there's no evidence for Coke's argument. Coca-Cola's crusade against recycling is just knee-jerk anti-environmentalism -- and the consequences are massive.
We know that container deposit programs are the single most effective way to get more people to recycle. In some areas, more than 90 percent of bottles are recycled when it's implemented. The Australian program Coke is suing to stop has already encouraged people to recycle more than 35 million containers since implementation a year ago, doubling previous levels of recycling.
Click here to stand up for the environment and sign our petition to Coke.
Thanks,
Rob, Kaytee, and the Team at SumOfUs.org
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