The ad was heavily criticized: The "message couldn't be clearer: natural hair on a black man isn't a style preference or a nod to afrocentrism—it's straight-up uncivilized," wrote GOOD's Nona Willis Aronowitz. Public outrage ensued, especially on Twitter, which resulted in a prompt apology by Nivea.
Beiersdorf AG, the parent company of Nivea, released the following statement to CNN: “After realizing that this ad is misleading, it was immediately withdrawn.” The apology also emphasized that Nivea values and represents “diversity, tolerance, and equal opportunity.” Nivea USA also posted on its Facebook page: “This ad was inappropriate and offensive. It was never our intention to offend anyone, and for this we are deeply sorry. This ad will never be used again.”
The controversy unfolded across Twitter on Wednesday. #Nivea became one of the top trending topics on the social networking platform.
Yet I have to wonder if this was white in the photo, would any one really complain??
Racism was so yesterday, let move on to a better future..
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